Personal Branding Portraits for Albany Pet Photographer

I was so honored when Marlana of Marlana Krupp Photography reached out to me to capture new branding portraits for her! Marlana is a fine art pet photographer and wanted to do a branding session to show her working with her four-legged clients. This was SUCH a fun session because I got to watch her do her thing - and see some sweet dogs, too.

For Marlana’s session, we captured a mix of headshots and candid, action portraits of her interacting with her clients and their dogs at one of the local parks here in Saratoga Springs. She primarily works out in nature, so incorporating that into her branding portraits was essential! I loved getting to see her work. I also wanted to be sure that we captured her fun, laid-back personality to help show what a pet portrait session with her is actually like. I found it fascinating to watch her capture the dogs' attention with a dozen different toys, and even a rope necklace filled with different noisemakers like duck calls, crinkly paper balls, squeakers, and whistles. I can relate - sometimes getting kids’ attention is like that, ha! Like with all of my branding portrait sessions, it was important to really understand these parts of Marlana’s brand so that we could create images that are totally about her and her brand!

Marlana plans to use these images on her website and social media, and to start blogging for her SEO, which I’m thrilled to hear! These portraits give her endless options for creating content to attract new clients, in addition to her own portraits that she creates of her furry clients. It’s one of the reasons I believe so strongly in personal branding sessions! You need to be able to showcase your work, but also who you are and what makes you unique for your clients.

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