Personal branding portrait session with a color stylist

I am so excited to be sharing Amy’s branding session with you! Amy is a color consultant with House of Colour, and she wanted portraits showing off all of the incredible work she does. During her session, I was so impressed with how much I learned about colors and clothing choices. Beyond taking portraits, I was truly getting a chance to learn from an expert. Not to mention, Amy looked AMAZING on camera. She chose outfits and colors that really made her features pop. She and her home studio were so fun to photograph because of that!

I love working with female business owners, and we created such a fun gallery together. I'm already looking forward to seeing how Amy uses these images to elevate her business and marketing!​​​​​​​​ Amy, thank you for trusting me with your beautiful branding session. I hope you love looking back on them as much as I do!

Tell us more about your business! How did you get started, and why are you passionate about it.

House of Colour is a UK Based Company that has been providing color and style analysis for almost 40 years and recently expanded their operations into the United States.

I discovered House of Colour during a search for information on building a capsule wardrobe. I had recently transitioned from over a decade of working in a professional setting as a CPA to being a stay-at-home mom and was struggling to figure out how to dress for my new lifestyle and body. I was frustrated with all of the closet clutter, my spending habits, and feeling like I never had anything to wear! The idea of a capsule wardrobe was very appealing to me. I was immediately drawn to the practical and formulaic approach to shopping, but many of the capsule wardrobe guides I found online consisted of lots of boring neutrals (think white silk blouse with black pencil skirt styled 10 different ways) and did not fit my lifestyle at all! Once I found House of Colour, everything began to click! After discovering my best colors and styles, I was easily able to purge unflattering items from my closet and began to build a mix and match wardrobe of clothing that looked amazing and felt authentic to me.

During my color analysis, I was also shocked to learn that the color I had been dying my hair for years, along with all of my makeup was completely wrong for me! I changed my hair color and my makeup and started wearing my best colors and immediately began receiving compliments on my appearance for the first time in my life! When our family relocated to the area from Southern California last year, I knew I wanted to bring House of Colour to Saratoga Springs!

I offer two different types of appointments:

During a color analysis, I will use a series of precision dyed drapes to evaluate the way your complexion reacts to different colors. When you are wearing the right colors, your face will light up, your eyes will brighten, your skin will clear and you will have a natural glow. When you wear the wrong colors, your complexion can look dull, tired, washed out or even sick. Wearing the wrong colors can also bring discoloration in your skin such as hyperpigmentation, under eye circles, redness and fine lines. For makeup wearers, I custom match foundation, blush, mascara and three shades of lipstick to your natural coloring and completely take the guesswork out of buying makeup! No more swatching lipstick on your arm! Every color analysis appointment includes a beautiful color fan full of fabric swatches in your best colors and booklet with detailed information about building a wardrobe around your best colors. It is a very in-depth appointment that lasts about three hours for an individual. Appointments are available for individuals or for small groups. Color analysis is for women, men and children too!

During a style analysis, I will evaluate your body architecture and show you which shapes, silhouettes, hemlines, and style elements will look best on you. We will also take into account your personality, lifestyle and personal goals to guide you in building a wardrobe that reflects the very best version of your authentic self and makes a strong first impression.

What made you want to book a personal branding session?

As the first to bring this brand-new service to the area, I needed to market my business and educate potential clients on what color and style analysis is all about! I wanted live action shots to convey the entire service experience. I wanted the vibe to be colorful, fun and professional. Nicole really took time to understand my business so she could nail the shots and vibe I was looking for!

Was there anything you were nervous about before your session? How did I help make that experience easier for you?

I really wasn’t very nervous! I had worked with Nicole previously for my headshots which turned out amazing and was a really fun experience, so I knew I was in good hands! Nicole sent me a thoughtful questionnaire about my business and my goals which allowed me to gather my thoughts about my vision and intentions for the branding session. Nicole also met with me prior to the photoshoot to go over all the details including inspiration shots and the props we would use.

Plus, thanks to House of Colour, I know my best colors and styles and love all my clothes, so I was not stressed about what to wear! In the past, a photo shoot like this would have been extremely stressful and I would have agonized about how to do my makeup and what to wear and probably ran out and bought five new outfits. This time, I was able to easily pull different looks together right from my closet and do my regular makeup routine!

Now that you have all of your gorgeous portraits back, how are you using them?

I recently appeared in Saratoga Living Magazine and was happy to have some colorful, eye-catching “action shots” for the write-up. I have also used the photos for marketing materials and handouts at several local events. I am so grateful to Nicole for creating these beautiful images that highlight my services!

Where can we follow you?

Instagram: houseofcolour_saratogasprings

Book an appointment!

Amy.Latta@houseofcolour.com

Website

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